GO TO MARKET SPEEDS CUSTOMER ADOPTION
It's an action plan for launching a product or expanding into new markets and outlines specific activities you can use to convince your customers to buy a new offering. Go to market strategies often have five components.
PRODUCT ANALYSIS
Defines the technical benefits and accounts for new functionality on the roadmap and how your product compares to others in the market. This sets a baseline for understanding the problem that your solution solves.
PRODUCT MESSAGING
Translates benefits into language your customers will care about enough to take an action. The messaging must clearly communicate the core benefits.
SALES PROPOSITION
Maps out pricing strategy and a sales cycle, aligned with the messaging components to be delivered to the customer at each point in the purchase funnel.
MARKETING STRATEGY
Defines the characteristics of an ideal user AND an ideal buyer, then determines how to reach them with your pre-defined messaging in the most efficient channels.
SALES STRATEGY
Defines how you will convert ideal buyers to paying customers, for example working with distribution partners or selling directly.
WE'RE HERE TO SERVE YOU
Our team has been bringing products and companies to market for nearly two decades. We are highly skilled at presenting technical solutions in framing that reflects the customer’s needs.
CONTACT US
If you're here, you probably know an area of your business should be stronger. Contact us to discuss how we can help you help the Warfighter.